What a Great Country, What a Great Restaurant
When Andrea Covino decided to move his successful 8-year-old restaurant from Newfield to downtown Millville, he didn't change much other than the location.
What he was after was a location that offered some foot traffic, unlike his former restaurant on Route 40. The Arts District in downtown Millville and the newly renovated Levoy Theater down the street could provide all that.
Of course, moving from an established location can bring its own set of problems. Would his regular customers follow him to the new location?
Covino believed they would.
"We ended up in Millville because it is still close enough for our Newfield customers to come to us," Covino says. "Our customers used to travel 20 minutes and make a left, now they travel 15 minutes and make a right."
And if new customers at Andrea Trattoria Italiana are traveling from Atlantic City, Mays Landing Road comes right into Millville.
"We never even changed the menu from Newfield to here because most of the stuff we have is what the customers really like," Covino says. "As soon as they see the menu they say 'I have something to eat.'"